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The Cloud, hailed as a panacea for all your IT related problems. Need storage? Put it in the Cloud. Email? Cloud. Voice? Wireless? Logging? Security? The Cloud is your answer. The Cloud can do it all.

But what does that mean? How is it that all of these problems can be solved by merely signing up for various cloud services? What is the cloud, anyway?

Unfortunately, defining what the cloud actually is remains problematic. It means many things to many people. The cloud can be something “simple” like extra storage space or email. Google, Dropbox, and others offer a service that allows you to store files on their servers, making them available to you from “anywhere” in the world. Anywhere, of course, if the local government and laws allow you to access the services there. These services are often free for a small amount of space.

Google, Microsoft, Yahoo, and many, many others offer email services, many of them “free” for personal use. In this instance, though, free can be tricky. Google, for instance, has algorithms that “read” your email and display advertisements based on the results. So while you may not exchange money for this service, you do exchange a level of privacy.

Cloud can also be pure computing power. Virtual machines running a variety of operating systems, available for the end-user to access and run whatever software they need. Companies like Amazon have turned this into big business, offering a full range of back-end services for cloud-based servers. Databases, storage, raw computing power, it’s all there. In fact, they have developed APIs allowing additional services to be spun up on-demand, augmenting existing services.

As time goes on, more and more services are being added to the cloud model. The temptation to drop self-hosted services and move to the cloud is constantly increasing. The incentives are definitely there. Cloud services are affordable, and there’s no need for additional staff for support. All the benefits with very little of the expense. End-users have access to services they may not have had access to previously, and companies can save money and time by moving services they use to the cloud.

But as with any service, self-hosted or not, there are questions you should be asking. The answers, however, are sometimes a bit hard to get. But even without direct answers, there are some inferences you can make based on what the service is and what data is being transferred.

Data being accessible virtually anywhere, at any time, is one of major draws of cloud services. But there are downsides. What happens when the service is inaccessible? For a self-hosted service, you have control and can spend the necessary time to bring the service back up. In some cases, you may have the ability to access some or all of the data, even without the service being fully restored. When you surrender your data to the cloud, you are at the mercy of the service provider. Not all providers are created equal and you cannot expect uniform performance and availability across all providers. This means that in the event of an outage, you are essentially helpless. Keeping local backups is definitely an option, but oftentimes you’re using the cloud so that you don’t need those local backups.

Speaking of backups, is the cloud service you’re using responsible for backups? Will they guarantee that your data will remain safe? What happens if you accidentally delete a needed file or email? These are important issues that come up quite often for a typical office. What about the other side of the question? If the service is keeping backups, are those backups secure? Is there a way to delete data, permanently, from the service? Accidents happen, so if you’ve uploaded a file containing sensitive information, or sent/received an email with sensitive information, what recourse do you have? Dropbox keeps snapshots of all uploaded data for 30 days, but there doesn’t seem to be an official way to permanently delete a file. There are a number of articles out there claiming that this is possible, just follow the steps they provide, but can you be completely certain that the data is gone?

What about data security? Well, let’s think about the data you’re sending. For an email service, this is a fairly simple answer. Every email goes through that service. In fact, your email is stored on the remote server, and even deleted messages may hang around for a while. So if you’re using email for anything sensitive, the security of that information is mostly out of your control. There’s always the option of using some sort of encryption, but web-based services rarely support that. So data security is definitely an issue, and not necessarily an issue you have any control over. And remember, even the “big guys” make mistakes. Fishnet Security has an excellent list of questions you can ask cloud providers about their security stance.

Liability is an issue as well, though you may not initially realize it. Where, exactly, is your data stored? Do you know? Can you find out? This can be an important issue depending on what your industry is, or what you’re storing. If your data is being stored outside of your home country, it may be subject to the laws and regulations of the country it’s stored in.

There are a lot of aspects to deal with when thinking about cloud services. Before jumping into the fray, do your homework and make sure you’re comfortable with giving up control to a third party. Once you give up control, it may not be that easy to reign it back in.

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